AWeber is one of the longest-running email marketing services, built for small businesses, bloggers and creators who want to grow an email list and send newsletters without technical skills. It includes a free plan, a drag-and-drop email editor, automations, sign-up forms and landing pages.
This review covers what AWeber does well, what each plan costs in 2026 and when you should pick something else. It's based on AWeber's published plans and independent pricing checks from mid-2026.
Quick verdict: AWeber is a simple, affordable choice for starting and growing an email list, with a useful free plan for up to 500 subscribers. If you need advanced automation, a built-in CRM or complex segmentation, ActiveCampaign is more powerful.
AWeber at a glance
| Feature | Details |
|---|---|
| Best for | Small businesses, bloggers, coaches and creators building an email list |
| Free option | Free plan for up to 500 subscribers |
| Paid plans from | $15/month (Lite), $12.50/month when paid yearly |
| Standout features | Easy email editor, templates, automations, landing pages, sign-up forms, sales tracking |
What is AWeber?
AWeber helps you collect email addresses (through sign-up forms and landing pages), organize subscribers into lists and tags, and send them emails: one-off newsletters, automatic welcome series, or emails triggered by what subscribers do.
It's designed to be simple. Most people can create a sign-up form and send their first newsletter within an hour.
Key features
Email editor and templates
A drag-and-drop editor with ready-made templates lets you build good-looking emails without design skills. AWeber also offers AI writing help for subject lines and email copy.
Automations
Set up automatic sequences, such as a welcome series for new subscribers or a follow-up after someone clicks a link. Higher plans allow more automations and more complex segmentation.
Sign-up forms and landing pages
Create forms to embed on your website and standalone landing pages to collect subscribers, for example for a free download or a waitlist.
Sales tracking and e-commerce
Sell products or track sales from your emails. AWeber charges a small transaction fee on sales processed through its tools, and the fee is lower on the Plus plan.
Integrations
AWeber connects with popular tools such as WordPress, Shopify, Canva and many others, so new customers or website visitors can be added to your list automatically.
AWeber pricing in 2026
| Plan | Monthly | Yearly (per month) | Main features |
|---|---|---|---|
| Free | $0 | $0 | Up to 500 subscribers, 1 list, 1 automation, sign-up forms and landing pages |
| Lite | $15 | about $12.50 | 1 list, 3 automations, 3 users, more sends |
| Plus | $30 | about $20 | Unlimited lists, automations, landing pages and users; advanced reporting; no AWeber branding; lower sales fees |
| Done For You | $30 + setup fee | about $20 + setup fee | Plus, with AWeber's team setting up your email system |
- These prices are for lists of up to 500 subscribers. The price goes up as your list grows.
- Very large lists (over 100,000 subscribers) need a custom quote.
Prices were checked in mid-2026 and change as your subscriber count grows. Confirm on AWeber's pricing page before you buy.
Pros and cons
Pros
- Free plan that's useful for small lists
- Very easy to use, even for complete beginners
- Good templates, forms and landing pages included
- Plus plan includes unlimited lists, automations and users
- Long track record and 24/7 support on paid plans
Cons
- Automation is simpler than in tools like ActiveCampaign
- No full CRM for managing sales deals
- Prices rise quickly as your list grows
- Lite plan's single list and 3 automations can be limiting
Who should use AWeber?
AWeber is a good fit if you:
- Are starting an email list for your business, blog or online course
- Want to send a regular newsletter and a simple welcome sequence
- Value ease of use over advanced features
If you need sophisticated automation based on behavior and a sales CRM, choose ActiveCampaign. If you want email marketing connected to a full CRM and sales tools, look at HubSpot.
AWeber alternatives
- ActiveCampaign: much more powerful automation and a built-in CRM.
- HubSpot: free CRM with email marketing included, scaling to a full marketing platform.
How to get started with AWeber
- Sign up for the free plan.
- Create a sign-up form and add it to your website, or build a simple landing page.
- Write a short welcome email that is sent automatically to new subscribers.
- Send a newsletter every week or two to stay in touch.
- Upgrade to Lite or Plus when you need more automations, lists or users.
Frequently Asked Questions
Is AWeber free?
Yes. AWeber has a free plan for up to 500 subscribers, which includes sign-up forms, landing pages and one automation.
How much does AWeber cost?
Paid plans start at $15 per month for Lite and $30 per month for Plus at up to 500 subscribers, with lower prices when billed yearly. The price increases as your list grows.
Is AWeber good for beginners?
Yes. AWeber is one of the easiest email marketing tools to learn, with templates, a drag-and-drop editor and helpful support.
AWeber or ActiveCampaign: which is better?
AWeber is simpler and cheaper for basic newsletters and list building. ActiveCampaign is better if you need advanced automation, detailed segmentation and a built-in CRM.